LPDF members support the housebuilding sector by providing “oven ready” land with planning permission that can easily be acquired and built out by national and regional housebuilders

We help bring homes to the market in a timely manner to meet local need. Land sites include both greenfield and brownfield land, often requiring significant investment in infrastructure and decontamination.

Bringing forward land through the planning system

The LPDF’s members always seek to work closely with local authorities and the communities they serve.

As a result, 93% of homes on sites where the applicant was a land promoter were granted by a local planning authority without appeal.  This success rate brings an efficiency to the planning process, saving councils the time and resources of dealing with speculative, unrealistic development proposals. 



Members invest in the promotion of land through the planning system to achieve allocations and planning permission for new homes, with supporting infrastructure.

They invest the time and funding needed to undertake necessary technical, planning and design work, as well as engaging with planning authorities, local residents, stakeholder groups and statutory consultees.

The significant investment made by members is at risk. It is this willingness to take on risk to deliver land for housing that makes promoters such an important part of the delivery chain for new housing. Particularly when many smaller housebuilders cannot afford to take on all of this risk alone.


New homes to the market quickly

Approaches to engaging with housebuilders varies depending on the scale of development.

Some land promoters and developers will sell land once consented to housebuilders. 

Others will act as Master Developers providing infrastructure such as schools and sports facilities, before selling serviced land in parcels to multiple housebuilders, therefore enabling faster delivery and bringing new homes to the market quickly.